On August 24, Xiaohongshu hosted the Red-commerce Partner Week 2023 in Shanghai. Ke Nan, COO of Xiaohongshu, delivered a keynote speech entitled “An E-commerce Era for Individuals”. She said that individuals such as shop buyers and owners have become key players in Xiaohongshu e-commerce. In the past one and a half years, the scale of Xiaohongshu e-commerce buyers and owners has increased by 27 folds, the number of active merchants has increased by 10 folds, and the number of purchasing users has increased by 12 folds. It is also reported that this marks the first public debut of Xiaohongshu e-commerce.