On July 10, Ant Group’s Sesame Enterprise Credit platform launched the “Enterprise Sesame Strength Label” services. More than 40 million MSMEs have searched and accessed the “Strength Label” on the Alipay app and the Sesame Enterprise Credit applet. Users can view and manage the label, which can also be synchronized to other platforms such as 1688, Zhaopin, and AMAP. This means that MSMEs now have a portable proof of their strength that is recognized by partners and consumers.